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Preview Privacy Policy - July 18, 2023


Privacy Policy


Last Updated: July 18, 2023


Toby allows you to organize your browser tabs and access your key resources more efficiently. Toby is developed by Launch Labs, Inc. dba Axiom Zen (“Axiom Zen”, “we” or “us”). Axiom Zen is committed to protecting your privacy and personal information. This Privacy Policy (this “Policy”) sets out how we collect and process personal information about you when you visit our website at www.gettoby.com, when you use our Chrome extension, when you use any of our products and services (collectively, our “Services”). This privacy policy relates to all of our activities, unless we have provided you with a separate privacy policy for a particular product, service or activity.

Please read this policy carefully to understand how we handle and treat your personal information.


What is covered in this Policy?


  • Meaning of Personal Information

  • Your Consent to Collection, Use and Disclosure

  • Our Collection of Information

  • Our Use of Cookies

  • How we use your information

  • How we share your information

  • How we protect your information

  • Your Rights Regarding Your Personal Information

  • Where we Store and Process Personal Information; International Transfers

  • Data Retention

  • Changes to our Policy

  • How to Contact us



Meaning of Personal Information


“Personal information” means information about an identifiable individual.  This information may include, but is not limited to, your name, mailing address, e-mail address, telephone number, country of residence and state/province of residence.

Depending on applicable privacy law, personal information may not include any business contact information that is solely used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, business telephone number, fax number or email.  

Personal information does not include information where there is no serious possibility that it can be used to identify an individual, whether on its own or in combination with other information, or personal information that has been anonymized or aggregated such as to be considered anonymized information or no longer personal information under applicable laws.

Your Consent to Collection, Use and Disclosure


In Canada, we collect, use and disclose your personal information with your consent or as permitted or required by law.  How we obtain your consent (i.e. the form we use) will depend on the circumstances, as well as the sensitivity of the information collected.  Subject to applicable laws, your consent may be express or implied, depending on the circumstances and the sensitivity of the personal information in question.  If you choose to provide personal information to us, we assume that you consent to the collection, use and disclosure of your personal information as outlined in this privacy policy.

Typically, we will seek your consent at the time your personal information is collected. Where we want to use your personal information for a purpose not previously identified to you at the time of collection, we will seek your consent prior to our use of such information for this new purpose.

You may withdraw your consent to our collection, use or disclosure of your personal information at any time by contacting us using the contact information in the “Contact Us” section below.  However, before we implement the withdrawal of consent, we may require proof of your identity. In some cases, withdrawal of your consent may mean that we will no longer be able to provide certain products or services.

If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, such information from you, and to use and disclose his or her information as described in this privacy policy.

Our Collection of Information

How we collect Personal Information


We collect Personal Information from you in the following ways:  

  • Through your use of the Services, whether directly created by you, or automatically collected by us as you use the Services. This includes individuals who use the Services in the course of their employment or at the direction of their employer.

  • Through your engagement with our Services, including information submitted by you within a website form  or obtained from us through cookies or similar technologies. 

  • From other users within the Services, with whom you may work with or otherwise have an ongoing professional relationship with.

  • From other third party sources, such as our partners and service providers.

What types of Personal Information we collect

The data we collect depends on the context of your interactions with Toby, the choices you make (including your privacy settings), and the Services you use. The data we collect can include the following:

  • Account and Profile Information. We collect the minimum amount of Personal Information necessary for you to use the Services. If you use a guest account to access the Services, we collect your Internet Protocol (IP) address, location and device information. If you use any other type of account to access the Services, we collect your name, email address, IP address, location and device information. Your tabs are kept in your local Chrome storage, and we do not keep track of any sites or tabs that you add to Toby. If you sign up for a Toby account, we store the tabs and lists you add to Toby as part of our service, but not the sites you visit.

  • Customer information: When you use our Services, you will control what data is sent to and stored on our systems. For example, you might upload browser tabs or other browsing data into Toby in order to use the Services. 

  • Device and Usage information. We may collect data about your device and how you and your device interact with Toby and our Services. For example, we may collect data about the features you use, the Services you purchase, the web pages you visit, your device and the network you use to connect to our Services. This may include data about the operating system and other software installed on your device, including product keys. It may also include IP address, browser type, operating system, and referring URLs.

  • Payment Information: We collect certain payment and billing information when you register for the Services. For example, we may ask that you designate a billing representative, including name and contact information, upon registration. 

Our use of cookies


We use cookies and other similar identifiers to understand and save your preferences for future visits, to advertise to you on other sites, and to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. You can choose to disable cookies, but if you do, your ability to use or access certain parts of our website may be affected.

You may refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies. You can find information on popular browsers and how to adjust your cookie preferences at the following websites:

  • Microsoft Internet Explorer

  • Mozilla Firefox

  • Google Chrome

  • Apple Safari

A banner asking you to accept our cookies policy will be displayed upon the first visit to our website (or the first visit after you delete your cookies). Unless you have adjusted your browser setting so that it will refuse cookies and/or you have not accepted our cookies policy, our system will issue cookies when you log on to our site.

Our web pages may contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our websites, and to count users who have visited those websites. We may also include web beacons in our promotional email messages or newsletters, to determine whether and when you open and act on them.

In addition to placing web beacons on our own websites, we sometimes work with other companies to place our web beacons on their websites or in their advertisements. This helps us to develop statistics on how often clicking on an advertisement on a Toby website results in a purchase or other action on the advertiser’s website.

Finally, our Services may contain web beacons or similar technologies from third-party analytics providers that help us compile aggregated statistics about the effectiveness of our promotional campaigns or other operations. These technologies enable the analytics providers to set or read their own cookies or other identifiers on your device, through which they can collect information about your online activities across applications, websites or other products. However, we prohibit these analytics providers from using web beacons on our sites to collect or access information that directly identifies you (such as your name or email address).

How we use your information

We use the data we collect to operate our business, and to provide the Services to you. This includes using the data to improve our Services, and to personalize your experiences. We may also use the data to communicate with you to, among other things, inform you about your account, provide security updates, and give you information about the Services. Specifically, we use the data in the following ways: 

  • Providing the Services. We use data to carry out your transactions with us and to provide the Services to you, to maintain the Services and diagnose product problems, and to provide customer support. In certain cases, the Services include personalized features and recommendations that enhance your productivity and enjoyment, and automatically tailor your experience based on the data we have about you.

  • Improving our Services. We use data to improve the Services we offer, and to perform essential business operations. This includes improving the performance of the Services, developing new features, and conducting research. to better understand our users.

  • Business Operations. We use data to develop aggregate analyses and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. We also use data to protect against wrongdoing, to enforce our Terms of Service, and to generally manage our business

  • Promotions. We may use your data to administer contests, promotions, surveys, or other site features.

  • Communicating with you. We may use your data to respond to your enquiries and requests relating to our Services, to create and administer your accounts and to send you periodic emails For example, we may contact you to discuss your account, to let you know when updates are available, to remind you about features of the Services that are available for your use, to update you about a support request, or to invite you to participate in a survey. Additionally, you can sign up for email subscriptions, and choose whether you want to receive marketing communications from us. Depending on the marketing preferences you select on your privacy dashboard, we may send you occasional marketing emails about our products and services, which you can unsubscribe from at any time using the link provided in the message.



How we Share your information

We share your Personal Information with your consent, or as necessary to provide the Services to you. We also share Personal Information with vendors or agents working on our behalf for the purposes described in this Policy. For example, companies we have hired to provide cloud hosting services, off-site backups, and customer support may need access to Personal Information to provide those functions. In such cases, these companies are required to abide by our data privacy and security requirements and are not allowed to use Personal Information they receive from us for any other purpose. If you have questions or concerns about any of our vendors, feel free to contact us at hello@gettoby.com.

We also share your Personal Information in the following ways:  

  • as part of a corporate transaction such as a corporate sale, merger, reorganization, dissolution, or similar event;to comply with applicable law or respond to valid legal process, judicial orders, or subpoenas;

  • to respond to requests from public or governmental authorities, including for national security or law enforcement purposes;

  • to protect the vital interests of our users, customers, or other third parties (including, for example, to prevent spam or attempts to defraud users of our products, or to help prevent the loss of life or serious injury of anyone);

  • to operate and maintain the security of our Services, including to prevent or stop an attack on our computer systems or networks;

  • to protect the rights, interests or property of Axiom Zen or third parties;

  • to prevent or investigate possible wrongdoing in connection with the Services; or

  • to enforce our Terms of Service.

We may use and share aggregated non-personal information with third parties for marketing, advertising, and analytics purposes.

We do not sell or trade your personal information to third parties.

How we protect your information

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology, and then encrypted into our database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

We implement a variety of measures with an aim to ensure that our processing systems remain confidential, resilient, and available, including the following:.

  • Availability. Every part of the Services utilize properly-provisioned, redundant servers (e.g., multiple load balancers, web servers, replica databases) in case of failure. We take servers out of operation as part of regular maintenance, to reduce impact on availability.

  • Business Continuity. We keep encrypted backups of data every hour in multiple regions. While never expected, in the case of production data loss (i.e., primary data stores loss), we will aim to restore organizational data from these backups.

  • Disaster Recovery. In the event of a region-wide outage, we will aim to bring up a duplicate environment in a different region. Our operations team has extensive experience performing full region migrations.

  • Physical Access Controls. Toby is hosted on Heroku. Heroku data centers feature a layered security model, including extensive safeguards such as custom-designed electronic access cards, alarms, vehicle access barriers, perimeter fencing, metal detectors, and biometrics. According to the Heroku Security Whitepaper: “Heroku utilizes ISO 27001 and FISMA certified data centers managed by Amazon. Amazon has many years of experience in designing, constructing, and operating large-scale data centers. This experience has been applied to the AWS platform and infrastructure. AWS data centers are housed in nondescript facilities, and critical facilities have extensive setback and military grade perimeter control berms as well as other natural boundary protection. Physical access is strictly controlled both at the perimeter and at building ingress points by professional security staff utilizing video surveillance, state-of-the-art intrusion detection systems, and other electronic means. Authorized staff must pass two-factor authentication no fewer than three times to access data center floors. All visitors and contractors are required to present identification and are signed in and continually escorted by authorized staff. Amazon only provides data center access and information to employees who have a legitimate business need for such privileges. When an employee no longer has a business need for these privileges, his or her access is immediately revoked, even if they continue to be an employee of Amazon or Amazon Web Services. All physical and electronic access to data centers by Amazon employees is logged and audited routinely.” Axiom Zen employees do not have physical access to Heroku data centers, servers, network equipment, or storage.

  • Logical Access Controls. Toby is the assigned administrator of its infrastructure, and only designated authorized Toby operations team members have access to configure the infrastructure on an as-needed basis behind a two-factor authenticated virtual private network. Specific private keys are required for individual servers, and keys are stored in a secure and encrypted location.

  • Intrusion Detection and Prevention. Unusual network patterns or suspicious behavior are among Toby’s biggest concerns for infrastructure hosting and management. Heroku’s intrusion detection and prevention systems (IDS/ IPS) rely on both signature-based and algorithm-based security to help identify traffic patterns that are similar to known attack methods. IDS/IPS involves tightly controlling the size and make-up of the attack surface, employing intelligent detection controls at data entry points, and developing and deploying technologies that automatically remedy dangerous situations, as well as preventing known threats from accessing the system in the first place. We do not provide direct access to security event forensics, but we do provide access to our engineering and customer support teams during and after any unscheduled downtime.



Your Rights Regarding Your Personal Information


We will take steps to ensure that your personal information is kept as accurate, complete and up-to-date as reasonably necessary.  We will not routinely update your personal information, unless such a process is necessary.  We expect you, from time to time, to supply us with updates to your personal information, when required.

You can view, access, edit, delete, or request a copy of your Personal Information for many aspects of the Services via your user dashboard. You can also make choices about Toby’s collection and use of your data and you can opt out from receiving marketing communications from us by using the opt-out link on the communication, or by visiting your user dashboard.

Data Access. You can access your Personal Information on your account’s user dashboard.

Data Portability. You can request a copy of your Personal Information by submitting an email to us at hello@gettoby.com and including “Please send me a copy of my Personal Information” in the “Subject” line. Axiom Zen will verify your ability to access that email, then send you a digital export of the data we hold that is associated with your email address. We will use reasonable efforts to respond to your request within 14 days, but in all events within 30 days of our receipt of the request.

Data Erasure. You can delete your Personal Information on your account’s user dashboard. Please be aware that we require certain information about you in order to provide the Services; this means that if you want to delete those critical pieces of Personal Information, you may be required to delete your entire profile and no longer be able to access or use the Services. Alternatively, you may request that Axiom Zen delete your Personal Information by submitting an email to us at hello@gettoby.com and including “Please delete my Personal Information” in the “Subject” line. Axiom Zen will verify your ability to access that email, then delete the Personal Information associated with your email address. All customer data stored on our servers is eradicated upon a customer’s termination of service and deletion of account after a 24-hour waiting period to prevent accidental cancellation. We will use reasonable efforts to respond to your request within 14 days, but in all events within 30 days of our receipt of the request. Please note that we retain usage metadata about a company or individual as required for compliance with law and regulation.

Data Correction. You can modify your Personal Information on your account’s user dashboard.

Your Communications Preferences. You can choose whether you wish to receive marketing communications from us. If you receive marketing communications from us and would like to opt out, you can do so by following the directions in that communication. You can also make choices about your receipt of marketing communications by signing into your account, and viewing and managing your communication permissions in your account’s user dashboard, where you can update contact information, manage your contact preferences, opt out of email subscriptions, and choose whether to share your contact information with Toby and our partners. Alternatively, you can request that we withdraw consent to use your Personal Information by submitting an email to us at hello@gettoby.com, and including “Please withdraw my consent for marketing communications” in the “Subject” line. Axiom Zen will verify your ability to access that email, then update our systems to remove your email address from the system we use to send marketing communications. We will use reasonable efforts to respond to your request within 14 days, but in all events within 30 days of our receipt of the request. Please note that these choices do not apply to mandatory communications that are part of the Services, or to surveys or other informational communications that have their own unsubscribe method.

Where applicable, under the GDPR, you may be entitled to additional rights, including: (i) the right to withdraw consent to processing where consent is the basis of processing; (ii) the right to object to unlawful data processing, under certain conditions; (iii) the right to erasure of personal information about you, under certain conditions; (iv) the right to demand that we restrict processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, processing is no longer necessary, are processing, or believe your personal information is inaccurate; (v) the right to object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you, under certain conditions. If you want to learn more about your rights under the GDPR, you can visit the European Commission’s page on Data Protection at: https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.

You also have the right to lodge a complaint with the relevant data protection authority.

Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services on our website or through our Services. If you access other websites using the links provided, the operators of these websites may collect information from you that will be used by them in accordance with their privacy policies. These third party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Where we Store and Process Personal Information; International Transfers

We primarily use and store your personal information in Canada and the United States. Your personal information may be stored and processed in any country where we have facilities or in which we engage third party service providers. to fulfil the purpose for which we collected the personal information. As a result, your personal information may be transferred to countries outside your country of residence, which may have different data protection rules than in your country.  While such information is outside of your country, it is subject to the laws of the country in which it is located, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country.

However, our practices regarding your personal information will at all times continue to be governed by this privacy statement and, if applicable, we will comply with the GDPR requirements providing adequate protection for the transfer of personal information from the EU/EEA to third country as well as other legal requirements that may apply to such transfer. To learn more about the European Commission’s decisions on the adequacy of the protection of Personal Information in the countries where Toby processes Personal Information, please visit: ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.htm


Data Retention

We may retain your personal information as long as you continue to use the Services, have an account with us, or for as long as is necessary to fulfill the purposes outlined in this Policy. You can ask to close your account by contacting us as described above, and we will delete your personal information on request.

We may, however, retain personal information for an additional period as is permitted or required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.

We will retain your Personal Information for as long as necessary to provide the Services to you, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different types of data, actual retention periods can vary significantly. The criteria we use to determine the retention periods include:

  • How long is the Personal Information needed to provide the Services and/or operate our business? This includes such things such as maintaining and improving the performance of the Services, keeping our systems secure, and maintaining appropriate business and financial records. This is the general rule that establishes the baseline for most data retention periods.

  • Is there an automated control, such as in your user dashboard, that enables you to access and delete the Personal Information at any time? If there is not, a shortened data retention time will generally be adopted.

  • Is the Personal Information of a sensitive type? If so, a shortened retention time would generally be appropriate.

  • Has the user provided consent for a longer retention period? If so, we will retain the data in accordance with your consent.

  • Is Axiom Zen subject to a legal, contractual, or similar obligation to retain the data? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation.

Children’s Information


Our products and services are not intended for children under the age of 16 and other minors, and we do not knowingly collect personal information from children under the age of 16 and other minors.  Children under the age of 16 or other minors should not use our products and services and should not provide us with their personal information.

Changes to our Privacy Policy


We will update this privacy statement when necessary to reflect customer feedback and changes in our Services. When we post changes to this statement, we will revise the “last updated” date at the top of the statement. If there are material changes to the statement or in how Toby will use your Personal Information, we will notify you either by prominently posting a notice of such changes before they take effect or by sending you a notification directly. We encourage you to periodically review this privacy statement to learn how Toby is protecting your information.

How to Contact Us

If you have a technical or support question, please send us an email at hello@gettoby.com.

If you have a privacy concern, complaint, or a question for the Data Protection Officer of Toby, please contact us by sending us an email at hello@gettoby.com. We will respond to questions or concerns within 30 days.

Unless otherwise stated, Toby is a data controller for Personal Information we collect through the Services subject to this statement. Our address is Launch Labs, Inc. dba Toby, 980-350 Howe Street, Vancouver, BC, Canada V6Z 1N9.